When you reach your phone or watch to open an App you’re still aware of the devices around you. You’ll be pressing a button and finding the correct icon by touching the screen.

It’s frightening to admit, but UX design isn’t an exact science. There’s a wealth of psychology behind every element of the user experience, but knowing these elements, we can use them to create experiences that drive specific user behaviors.

Read on to learn about why small modules make programming easier, and why it's not really about lines of code.

In the world of cutthroat marketing, there can only be one winner. Will it be you? To increase your odds, follow these 5 rules.